Kim Werner joined NZTRI in January 2009 as a PhD student. Her PhD study explores the impact of the 2011 Rugby World Cup for improved destination image and travel intentions. The study aims to develop a greater understanding of how to leverage sporting events for long-term benefit by identifying the RWC2011 initiatives that were successful (or not).
Before emigrating to New Zealand, Kim worked for the German Football League (Deutsche Fußball Liga) in Frankfurt and was responsible for the travel arrangements of all teams in the German ‘Bundesliga’ (Premier League) to national and international matches. Prior to that she held the position of ‘Marketing and Events Coordinator Continental Europe’ with Tourism Australia (Australian Tourist Commission) in the Frankfurt office.
Kim started her professional career in 1997 as a travel agent and since then has gained a unique background in the travel & tourism industry working for variety of tourism companies such as corporate travel agencies, hotel chains, tour operators, and airlines.
She completed a Degree in Tourism Management with distinction at the University of Applied Sciences in Bremen, Germany in 2004. Kim also contributes to the work of NZTRI as a part-time Research Assistant.
I have only recently started my PhD work at NZTRI and am overwhelmed by the support and help I am receiving from my supervisors, NZTRI staff and also from other students here. I enjoy doing my research in such a professional environment and pleasant work atmosphere.
Being a huge sports enthusiast with a strong background in the travel industry, I am pleased to combine the two major fields ‘tourism’ and ‘sports’ and look very much forward to the next three years at NZTRI!