Cultural Heritage

Heritage and culture tourism

NZTRI Supporting Cultural Tourism Development in Communities

With the increasing global interest in cultural tourism, NZTRI staff has been working in collaboration with local community groups to develop experiential cultural tourism products. One such project, The Heritage Planning Manual for Communities, was prepared in Newfoundland and Labrador, Canada to develop their unique heritage for sustainable economic gain. The manual is highly recommended for community-based groups who are planning a natural or cultural heritage project. It is composed of fourteen modules that address various aspects of heritage planning, including illustrative case studies.

 

Museum of New Zealand Te Papa Tongarewa: ‘Our Space’ Summative Evaluation

 This study investigates to what extent Our Space meets Te Papa’s objectives for the exhibition. This research investigates how individuals and groups negotiate and interact with Our Space, the technological features on-site and in the associated website. A preliminary report was submitted to Te Papa on 15 February 2010.

Started: 
November 2009
Finished: 
ongoing (March 2010)
Primary Contact: 
Jane Legget
Members: 
Suzanne Histen
Members: 
Simon Milne
Members: 
Pascal Languillon
Members: 
Nathaniel Dobbin

The Gastronomic Experience of European Tourists in Portugal

Abstract:
In an ever growing competitive market, tourist destinations need to ensure that their experience is differentiated from competitors’ product offering. While differentiation can be achieved through multiple strategies, the use of local culture has not only been regarded as one suitable differentiation strategy, but also one that promises great scope for sustained competitive advantage. Gastronomy is one of the cultural resources that usually retains an aura of ‘uniqueness’ in the eyes of the tourist and thus is a strong candidate for use in differentiation strategies.
Publication Date: 
27 Jul 2009
Audio File: 

NZTRI Facilitates Destination Development Forum on Market Readiness at UNESCO World Heritage Site in Canada

On May 26th, Associate Director John Hull facilitated a forum which brought together 35 residents living adjacent to the UNESCO World Heritage Site at L´anse aux Meadows, Northern Newfoundland on Canada´s east coast. The site is recognized as the only authenticated Norse settlement in North America. Working with the Parks Canada Agency, the forum was divided into four sessions. The overall goal of the forum was to establish a five year vision for tourism in the region. After an introductory visioning exercise, a review of global, national and regional trends in tourism provided participants with a context for determining how best to offer market ready tourism products in the region.

ATTTO - Museums

ATTTO - Museums: This research is designed to assist the Aviation, Tourism and Travel Training Organisation to identify skill shortages, training priorities and career pathways for the Museums sector. 31 interviews with key individuals and museum industry stakeholders were completed in February 2009, and the final report was
delivered to ATTTO on 17 April 2009.

 

Please download the summary of findings in PDF.

Started: 
November, 2008
Finished: 
April, 2009
Primary Contact: 
Jane Legget
Members: 
Simon Milne
Members: 
John Hull
Members: 
Carolyn Deuchar
Members: 
Suzanne Histen
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